Educate Hydration During Ramadan with AQUA
AQUA Ramadan 2018 Campaign
To educate the importance of hydration during fasting month, AQUA has its own signature formula of 2-4-2. 2 glass of water after breakfasting, 4 before sleeping, and 2 during sahoor. To help to spread the communication easily during the busy marketing month, we create a catchy jingle that sang by famous trio singer in Indonesia, Afghan, Isyana, and Rendy as well as featured them as the celebrity figure during the campaign
2-4-2 Jingle
2-4-2 Video Clip
Creating a set of activity that can portray as well as educate when to hydrate during Ramadan, starred by 3 famous singer
This adwork was created during my tenure at Lion and Lion Digital Agency as a Creative Lead (2018-2019)
During that period, I responsible for leading, directing, as well as collaborating ideas that fit and also answer the strategic thinking that can solve client marketing as well as business objective