Create a Ramadan Webseries that 3X Fresh than the Other
Levite 2019 Ramadan Campaign
Bringing the unique taste of 3 fruit combination in one package, Levite is a new kind of breed of refreshment. With its “3 times as fresh” communication, we bring its unique flavour to rejuvenate those who wait for moment of breakfasting during Ramadan month
Creating a parody of cooking show that popular during Ramadan month
We create a persona to be a hero visual as well as a host to communicate the 3x freshness of Levite to its young audience.
By doing the knockoff from famous culinary lady, Sisca Suwitomo, we came up with Bu Sistur, or Sisca Ngelantur with its daily show of Walang Sengit, that comes from Wejangan Gemilang and Resep Ngabuburit.
For everyday, in almost a month, we develop more than 20 episodes that aired in Levite Youtube Channel and gaining for more than hundred thousand of views in total.
To amplify the brand role as a refreshment that combine unique flavor in one package, we creating a theme of webseries that filled with unique, and also weird combination that entertain and inspire our audience during fasting days.
Featured Episode
Walang Sengit ep05 - Bakwan Bangsawan
Walang Sengit ep13 - Lirik Berbisik
Walang Sengit ep16 - Gulai Santai
This adwork was created during my tenure at Lion and Lion Digital Agency as a Creative Lead (2018-2019)
During that period, I responsible for leading, directing, as well as collaborating ideas that fit and also answer the strategic thinking that can solve client marketing as well as business objective