Collaboration of Brand Role, Musical Talent, and Its User
MyXL #JadiBisa Musik Collaboration
To activate the brand communication of being an “Enabler of Better Life”, we create an interactive, social media audition to find the latest talent that not only using MyXL as their telco brand of choice but also the passion to create a music with famous Indonesian Band, Maliq and D’Essentials.
During one month period, we open submission for those who talented as well as want to produce their own song under the guidance of Maliq & D’Essentials as their mentor.
Teaser Collaboration
After we select two MyXL users with different musical background, we sent them to do the music production course.
Lead by legendary producer Eky Puradiredja, both of our winner taste how it’s feel to produce their song just like a pro.
Study Case Video
During the production course with Eky and Member of Maliq, MyXL also give them a chance to also creating a music video.
Both of the music video includes the background story from both winner as well as creating the relevant mood and style that match with the final mix of the song.
“Diam-Diam” by Albertus Dimas
“Suara Itu” by Indri Vania
This adwork was created during my tenure at Flock Creative Network as Cretive Group Head (2019-2020)
Responsible to lead all digital campaign for one of the biggest telco brand as well as lead a social media and campaign team to deliver ideation as well as creative strategy that meet client objectives.